Runways are actually the platforms for all those associated with fashion industry. Stylists, photographers, designers all need a stage to showcase what new they have for the upcoming season.
Most of the times, runways fashions go wild and you may ponder; can they be carried normally? Runway fashions are most probably not meant for the masses and they just hit the money class.
Designer’s Phobia
Most likely, dresses on runways are ridiculously presented. Like a girl in banana print seems like wearing cloth back from the ages when human merely knows about clothing trends. Our Pakistani fashion land is occupied by big names of fashion designers and if they produce something unpractical they will be called genius just because they have established name in the industry. Similarly if the dresses are designed by Marc Jacobs or Miuccia Prada then most probably the very next thought is “Exceptional”.
Competition prevailing in the industry
With so many designers popping up each new season, it has become so tough to even register your brand name. Only those stay who can produce unique work. In order to get noticed, many novice designers try some theme which really is weird. This is just one of the tactics. Apart from that marketing campaigns are crucial to get yourself registered.
Breaking Status Quo
In most of the fashion shows, designers in order to break status quo go for something which is totally unrealistic. Like summers are just on their way and many top designers are bringing their summer collection out. Each and every collection claim a different inspired theme like some will pick floral and some will pick vintage style. All this is done to get massive response towards their brand.
Runway trends are practical too
Not all the times, trends are friendly too which mean not only in terms of style but also the affordability factor. Designers are not only designing casual tops or chic trendy ways of clothing but also traditional apparel. One of such example is Arsalan and Yahseer label which is solely dedicated for men’s wear. They have embroidered sherwanis and Kurtas collection which is not only traditional but holds style too. Apart from that a very talented Shirin Hassan embed block print techniques in traditional long shirts as she has done in her recent spring/ summer lawn collection 2013.
Runways introduce new styles and trends
Designers used to prepare for each and every fashion show. Especially at the end of the year designer keep a vigilant eye on the latest trends world over and then adopt as accordingly. Last year the trend of long shirts, churi pajamas and trousers rule which were totally out in the previous years. Palazzo pants, and sheath dresses are some of the trends which will stay for the year 2013. Similarly transparency trends in shoes, bags and clutches will stick to this year’s trends.